Television & FilmToys & Merchandise

Target Presents SHARE THE FORCE


Target has announced an exciting thing for Star Wars fans. The store is launching “Share the Force,” the first digital collection of Star Wars memories. The collection will be archived at Lucasfilm, and is the first to include the memories of fans, including celebrities Minka Kelly, Chris Hardwick, and Bobby Moynihan. “Share the Force” has an interactive website where fans can choose their favorite character and explore their memories. Then, fans can add their own memory to the website.

Target will launch the exclusive Star Wars: The Force Awakens merchandise on “Force Friday” (September 4). 207 stores will be participating in midnight openings so fans can get a look at the merchandise as soon as possible. For a tour of the “Share the Force” project, watch this video:



Alley Ulrich

Alley Ulrich is a student at the University of Kansas majoring in Film and Media Studies and History. She likes reading, looking at pictures of rabbits, and the color blue. Fell in love with science fiction after watching PACIFIC RIM.

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