Burbank, CA — Warner Brothers has announced a new contest connected with the upcoming LEGO movie, called — appropriately enough — The Lego Movie. It opens in theaters February 7, 2014, and could feature your design for a piece of the action.
The 3D story follows a character named Emmet, who’s a general run-of-the-mill average minifigure who is mistaken for the person who can save the world. Drafted into a “fellowship of strangers on an epic quest”, he finds himself completely underprepared for the adventure. The voice cast includes Chris Pratt, Will Ferrell, Elizabeth Banks, Liam Neeson, Will Arnett, Nick Offerman, Alison Brie and Morgan Freeman.
From the press release:
Using only LEGO bricks and non-licensed LEGO minifigures, contestants will select a character and set their action sequence in one of their favorite LEGO worlds, such as LEGO City, Space, Pirates, Western, Vikings, Dino, Castle, and others. After building and recording their LEGO designs, they will upload the video to YouTube, and bookmark it on the rebrick.com Building Challenge page, where it will be open for voting from the entire ReBrick membership. The 25 videos earning the most “Likes” will ultimately be reviewed for creativity, originality, theme and suitability for the film by a panel of judges, including Phil Lord and Christopher Miller, writers/directors of The Lego Movie.
The Grand Prize winner will receive a trip for two to Warner Bros. Studios in Burbank, California, for a VIP Tour; a meeting with the directors, to participate in a LEGO build; an exclusive LEGO film camera designed and built by the official LEGO model shop; plus souvenir items from the movie’s set, signed by the designers. His or her winning entry may also be edited into the film’s big battle sequence. Second and third place winners will also be honored, as well as winners of bi-weekly prizes selected during the challenge’s six-week run, for a range of additional prizes, including tickets to the Studio’s tour, The Lego Movie merchandise, a $200 gift card for the studio’s online store, and a feature spot on The Official LEGO Channel on YouTube.
Entrants have to be sixteen years old or older and registered on the ReBrick fan site. Submissions will be accepted from March 25, 2013, at 9:00 A.M., until May 6, 2013, at 8:59 A.M., EDT. Videos must be between 15-30 seconds and be captured using a camera that is at least 3.2 megapixels, and framed to fit within a 2.40:1 aspect ratio. Submissions must contain only LEGO elements and figures with no customized parts, must follow the ReBrick House Rules, and must be suitable for children.
Local regulations and complete prizing information can be found on the Contest Rules page at http://rebrick.it/Contest, with additional guidelines, examples and updates available at microsite http://rebrick.it/LEGOMovie.
Winners will be announced on May 20, 2013.
So, no Marvel or Batman characters. Or Harry Potter. Good luck!