Television & FilmToys & Merchandise

Paramount To Launch Another Toy-Inspired Film Franchise

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Paramount Pictures, which has already seen phenomenal commercial success with turning Habro’s Transformers and G.I. Joe toy lines into motion picture franchises, plans to do it again with Beyblade.

A manga series known in Japan as Explosive Shoot Beyblade and originally serialized in CoroCoro Comic from January 2000 to December 2003, the series focuses on a group of kids who form teams with which they battle one another using Beyblades. The toy line itself was manufactured by Takaratomy, the creator of Transformers, and spawned a number of Beyblade television series. The toys were licensed to Hasbro in 2001 and have generated $2.5 billion dollars worldwide — this despite lackluster media criticism. It is anticipated that Beyblade will inherit much of the die-hard Transformers audience benefiting both.

The upcoming Beyblade film will be produced by Mary Parent through its Disruption Entertainment banner.

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