Now, the new strategy is to become #1 by re-numbering almost every title in the DC Universe. That’s right. Superman #1, Batman #1, Wonder Woman #1 (and the costume?… well…).
Starting August 31, DC begins the revamp with Justice League #1, featuring not quite all of the classic line-up: Superman, Batman, Wonder Woman, Flash, Green Lantern, Aquaman, and Cyborg. Ultimately, the roster will include fourteen heroes. Black Canary? Green Arrow? Zatanna?
USA Today broke the story, and quotes co-publisher Dan DiDio:
“We really want to inject new life in our characters and line. This was a chance to start, not at the beginning, but at a point where our characters are younger and the stories are being told for today’s audience.”
Jim Lee had these tweets over on his Twitter account, @jimlee00:
It begs the question: is DC reacting to Marvel? Back in February, your intrepid reporter opined that DC always seems to be playing catch-up to Marvel’s ever-expanding movie franchise machine. And despite the announcement of a Batman reboot (another one?), the Flash feature, and possible Hawkman movie (where’s Black Canary?), DC still seems to be taking a “wait and see” attitude towards anything big – like Justice League.
And this reversion back to younger versions of favorite (and not-so-favorite heroes) has already been compared to Marvel’s Ultimate line of titles. So is this more of DC trying to keep up?
And further, does this mean that Crisis on Infinite Earths, Infinite Crisis, Identity Crisis, Crisis on Two Earths (wow, that’s a lot of crises…), 52, Batwoman, A Death in the Family, Knightfall, All-Star Superman, Blackest Night & Brightest Day, and The Killing Joke never happened? How will this impact all of the continuity in the ongoing titles? Have all of the writers been told to wrap things up in August, or is everyone just going to hit the “reset” button mid-story? Or is Flashpoint the button?
Gail Simone, frequent DC writer, had this tweet in the wake of the big announcement:
Justice League #1 will also mark the start of DC’s new day & date distribution, where the digital editions will be released on the same day as the print editions. How will this affect DC’s bottom line? With the money coming in from the movie franchises (and you can bet they’re watching Green Lantern very closely…), the comics publisher is poised to either do really, really well with this move…